"NATURAL" VS "ORGANIC "

“Natural” vs. “Organic”: Which Is More Trusted by Consumers?
Packaged Facts attempts to make precise use of the terms “natural” and “organic.” “Natural” signifies that a personal care product is composed of ingredients found in nature. “Organic” further signifies that those ingredients are pure, having been grown or processed without the aid of artificial colors or flavors, pesticides, preservatives, or any other synthesized, possibly harsh or toxic chemicals.
“Organic” has emerged as the term that is better understood by consumers; equated with the common phrase “pure and unadulterated” content, “organic” is less vague than “natural.” Therefore, it is reasonable to assume that “organic” has become the more trusted descriptor, simply on the basis of its clearer definition.
Packaged Facts uses the term “semi-natural” to describe personal care products that may contain certain natural/organic ingredients -- such as botanical actives or scents -- but that also contain large portions of non-natural substances.
Nevertheless, the distinctions between natural, organic, and semi-natural are very hazy. Labels that suggest “natural” or “organic” often refer only to specific ingredients in otherwise non-natural formulations, which is most typical of products sold through mass outlets -- but is certainly observed of many products sold through the natural channel, too. One must realize that even these featured ingredients may be heavily diluted in hydrosols -- that is, in water -- whether formulations are completely natural or not.
Those readers new to the natural personal care industry may be surprised to learn that many natural/organic products do have some non-natural content -- perhaps a little chemical preservative, or a foaming agent like sodium lauryl sulfate, or the emulsifier and humectant propylene glycol, etc